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160Advertising MediaINTERNET ADVERTISING
Advertising on the internet is more innovative than television, newspapers and magazines, especially when
sending advertisement messages for international audience. Internet will send message demonstrations
and provide opportunity for interaction between a sender and a receiver.
Internet provides advertisers with the opportunity to have discussion groups, information on technical
support, future directions and company background. It can be used to advertise various services and
products. Advertising through the internet will boost a company’s image.
INTERNET ADVERTISING THROUGH ONLINE MARKETING CHANNELS
ONLINE MAREKTING CHANNEL: This has been defined by Kotler (1980 and 2013) as “one that a
person can reach via computer and modem”.