Marketing Communications

Download free eBooks at bookboon.com

Click on the ad to read more

Marketing Communications

258

Personified Promotion

Budget funds must be appropriated wisely to properly support selling activities that allow sales personnel
and total marketing group to reach performance goals.

Operating costs for the sales force to be calculated into the budget include:

•    Base salaries for management and sales people.

•    Commissions.

•    Other compensations such as social securities, retirement plan and others.

•    Special incentives.

•    Office expenses.

•    Product samples.

•    Selling aids.

•    Transportation expenses.

•    Entertainment.

•    Travels.

RETURN ON INVESTMENT

Return On Investment (ROI) is an important measurement tool that management can use in evaluating
sales performance and in making marketing decisions, like setting the personal selling budget.

Get Help Now

Go to http://www.helpmyassignment.co.uk for more info

Need help with your

dissertation?

Get in-depth feedback & advice from experts in your

topic area. Find out what you can do to improve

the quality of your dissertation!