Marketing Communications

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Marketing Communications


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Public Relations

11 Public Relations


DEFINITIONS OF PUBLIC RELATIONS


There are many definitions of Public Relations. Some are based on what Public Relations is, while others
attempt to define it in relation to other business processes, such as Marketing and Advertising. Public
Relations can also be defined based on what it does as distinct from some other communication arts
such as propaganda.


In the definition based on what Public Relations is, professional bodies such as British Institute of Public
Relations and other practitioners have provided various definitions.


The British Institute of Public Relations defines it as the deliberate, planned and sustained effort to establish
and maintain mutual understanding between an organization and its public.


In the United States, other individual efforts have sought to define Public Relations. One persistent effort
has been the Public Relations news, a commercial newsletter that worked on its definition.


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