Marketing Communications

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Marketing Communications

285

Public Relations

PUBLIC RELATIONS IN MARKETING AND ADVERTISING

Good public relations put the interests of people first in matters relating to the conduct of the company
and its business. The company must seek out and determine the attitudes and opinions of its publics
if it has to serve their interests. The company’s right to operate is a privilege that has been granted by
society and may be withdrawn at any time. For a company to deserve this privilege, it must fully adhere
to the principle of public service and must function to serve the needs of people dependent upon it for
employment, income, products and services.

Advertising seeks to promote sales while public relations attempts to create a favourable environment for
the good reception of advertising messages, thus it promotes sales indirectly. Advertising uses controlled
messages in a medium for which the advertiser pays in respect of a specific space or time. Public relations
does not pay for space and does not control the message but it uses the media for paid advertisement.

Maersk.com/Mitas

for Engineers and Geoscientists�e Graduate Programme

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

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s

Real work

International opportunities

�ree work placements

Internationaal

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I wanted real responsibili�

I joined MITAS because Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

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