Marketing Communications

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Marketing Communications

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Public Relations

Each subdivision may have a head if the organization can afford such arrangement. Head of subdivision
reports to the head of the public relations department. The head of the public relations department reports
to top management of the organization and he is saddled with the responsibility of preparing the annual
public relations budget, its disbursement and complete annual public relations plan for the organization.

FUNCTIONS OF A PUBLIC RELATIONS MANAGER

The head of public relations department may be called – (1) Public Relations Manager (2) Public Affairs
Manager (3) Corporate Affairs Manager. He is charged mainly with these responsibilities:

1. Formulation and implementation of public relations policy.


2. Management of information in the interest of good public opinion.


3. Arrangement of publicity for corporate activities and programmes.


4. Liaison activities with corporate publics – customers, government agencies, professional
   organizations, the media, community and opinion leaders.


5. Community relations.


6. Organization of and representation in, conferences and seminars.


7. Arrangement of exhibitions, participation in fairs and other events.


8. Production of mementos such as calendars, diaries and other gift items.

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