expenses. The brand manager expects a million bottles to be sold under this deal.
The administrative costs of the promotion are estimated at $10,000.
a.Determine the total cost of this promotion.
b.Assume that the company expected to sell 800,000 bottles of the lotion with-
out the promotion. Is the promotion worth undertaking?3.A dog-food manufacturer is trying to choose between medium A and medium B.
Medium A has 10,000,000 readers and charges $20,000 for a full-page ad ($2 per
1,000). Medium B has 15,000,000 readers and charges $25,000 for a full-page ad
($1.67 per 1,000). What other information does the dog-food manufacturer need
before deciding which is the better medium?part five
Managing and
Delivering Marketing(^612) Programs