What are some questions concerning political, religious, and cultural factors that
the company should ask itself before it decides to engage in international business?
Choose a country and answer the questions in Figure 6-1, then decide whether or
not to market salad dressing in that country.2.Select one of the following countries or regions and prepare a brief (two- to five-
page) report on its marketing institutions and practices. Also discuss the challenges
that face domestic marketers within those countries, as well as the challenges faced
by U.S. marketers who want to do business there.
a.Mexico d.People’s Republic of China
b.the European Union e.Japan
c.Ukraine f.South Africa
3.A U.S. heavy-equipment manufacturer operating in Western Europe has been us-
ing Americans as salespeople. The company feels that it could reduce its costs by
hiring and training nationals as salespeople. What are the advantages and disad-
vantages to using Americans versus nationals for selling abroad?
chapter 12
Designing
Global Market
Offerings^389