chapter 12
Designing and Managing
Global Marketing
Strategies^391
- Elliott Masie, “Global Pricing in an In-
ternet World,”Computer Reseller News,
May 11, 1998, pp. 55, 58.
- Ram Charan, “The Rules Have Changed,”
Fortune, March 16, 1998, pp. 159–62.
- Dwyer, “Tearing Up Today’s Organiza-
tion Chart,” pp. 80–90.
- See Christopher A. Bartlett and Sumantra
Ghoshal,Managing Across Borders(Cam-
bridge, MA: Harvard Business School
Press, 1989).
- Martha M. Hamilton, “Going Global: A
World of Difference; DaimlerChrysler
Joins Growing List of Titans That Must
Find New Ways to Compete,”Washing-
ton Post, May 10, 1998, p. H1; Jeremy
Main, “Globe-zilla,” Working Woman,
October 1998, p. 9; Charles Fleming and
Leslie Lopez, “The Corporate Chal-
lenge—No Boundaries: ABB’s Dramatic
Plan to Recast Its Business Structure
Along Global Lines: It May Not Be Easy—
or Wise,”Wall Street Journal, September
28, 1998, p. R16.
