332 CHAPTER17 MANAGINGDIRECT ANDON-LINEMARKETING
- Gerald D. Boyd, “Cyberspace Caters to Wine Buffs,”San Francisco Chronicle,May 8, 1998,
p. 4. - Robert D. Hof, “Amazon.com Throws Open the Doors,”Business Week,October 11, 1999,
p. 44. - Greg Hansen, “Smaller May Be Better for Web Marketing,”Marketing News,January 19,
1998, pp. 10, 13. For an excellent discussion of ways to attract viewers to Web sites, see
Richard T. Watson, Sigmund Akselsen, and Leyland F. Pitt, “Attractors: Building Mountains
in the Flat Landscape of the World Wide Web,”California Management Review,Winter 1998,
pp. 36–56. - “Advertise the Proven Way: Don’t Bad-Mouth the Banner,”PC Computing,January 2000,
pp. 93–94. - See George Anders, “Internet Advertising, Just Like Its Medium, Is Pushing Boundaries,”
Wall Street Journal,November 30, 1998, p. 1. - “Case Study: Sell More Stuff,”PC Computing,January 2000, p. 108.
- Jay Winchester, “Point, Click, Sell,”Sales & Marketing Management,November 1998,
pp. 100–101. - “Take Advantage of the Free Market: Give Away the Store,”PC Computing,January 2000,
pp. 93, 98; Matthew Mills, “Vital Signs,”PC Computing,August 1999, p. 14. - See Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer,
and Stacy Wood, “Interactive Home Shopping: Consumer, Retailer, and Manufacturer
Incentives to Participate in Electronic Marketplaces,”Journal of Marketing,July 1997,
pp. 38–53. - See John Ellis, “‘People Need a Haven from the Web That’s on the Web,’”Fast Company,
January–February 2000, pp. 242–46. - J. A. Quelch and L. R. Klein, “The Internet and International Marketing,”Sloan
Management Review,Spring 1996, pp. 60–75. - Amy Kover, “Schwab Makes a Grand Play for the Rich,”Fortune,February 7, 2000, p. 32.
- Stephanie Armour, “Companies Grapple with Gripes Posted on Web,”USA Today,
September 16, 1998, p. 5B.