MarketingManagement.pdf

Chapter 4
107 Compliments of Focus
Suites of Philadelphia; 109
attributed to Cyber Dialogue;
130 (left) courtesy of Marri-
ott International, Inc.; (right)
Bayer Aspirin Corporation.

Chapter 5
139 courtesy of Harley-
Davidson; 140 courtesy of
Colgate-Palmolive Company;
142 (left) and (right) courtesy
of Mendoza Dillon & Asso-
ciates; 146 courtesy of The
Gap; 151 (left) courtesy of
Paul Howell/Liaison Agency,
Inc.; (right) courtesy of Dan
Lamont/Matrix International,
Inc.; 156 (left) courtesy of
Ericsson; (right) used by per-
mission of Eveready Battery
Company, Inc. (Eveready®is a
registered trademark of
Eveready Battery Company).

Chapter 11
332 3M; 337 used with the
permission of Jerold Panas,
Young & Partners, Inc.; 352
courtesy of Ammirati Puris
Lintas, Inc.; 353 Apple; 356
reprinted with the permission
of The Free Press; 359 (left)
Hunt Wesson, Inc.

Chapter 19
584 Courtesy of United Parcel
Service of America, Inc.; 589
courtesy of Word.com; 612
(left) under permission by V&S
Vin & Sprit AB; (right) cour-
tesy of Kraft Foods, Inc.

Chapter 12
376 Courtesy of E*TRADE
Group, Inc.; 389 courtesy of
ABC Carpet & Home.

Chapter 22
687 Reprinted with the per-
mission of The McKinsey Quar-
terly; 706 © 1990 by Peter M.
Senge, used by permission of
Doubleday, a division of Ban-
tam Doubleday Dell Publish-
ing Group, Inc.; 715 courtesy
of ConAgra Frozen Foods.

Image Credits C1

IMAGE CREDITS