Saylor URL: http://www.saylor.org/books Saylor.org
- Why is being able to track products important to companies? Why is it important to consumers? How can it
add value to products? - What place does reverse logistics have in a company’s supply chain?
[1] Jennifer L. Schenker, “TraceTracker Tracks Food Safety on the Net,” December 4,
2008,http://www.businessweek.com/globalbiz/content/dec2008/gb2008124_501139.htm(accessed December 2,
2009).
[2] “Patagonia’s Clothing Recycling Program: Lessons Learned, Challenges Ahead,”GreenerDesign, March 9,
2009, http://www.greenbiz.com/news/2009/03/09/patagonias-clothing-recycling-program-lessons-learned-
challenges-ahead (accessed December 2, 2009).
[3] “Reverse Logistics: From Trash to Cash,” BusinessWeek, July 24,
2008,http://www.businessweek.com/magazine/content/08_31/b4094046657076.htm (accessed December 2,
2009).
9.5 Discussion Questions and Activities
DISCUSSION QUESTIONS
- Why do marketing professionals care about and participate in supply chain decisions?
- What criteria do you think companies look at when evaluating the performance of their supply chain
partners? Make a list of them. - Is the electronic delivery of products always better? To what extent does it depend on the customer?
- Discuss the supply chain for education at your college. What elements does it consist of? What aspects of
its delivery could be improved opinion? What sort of alternate sourcing and delivery methods might be
used? Can education be warehoused? How?
ACTIVITIES