Saylor URL: http://www.saylor.org/books Saylor.org
Figure 10.4
Type a company’s name (or anything else you want) into the search bar and see what comes up.
(Note: It takes a little while for all of the results to show up.)
Source: http://www.whostalkin.com.
Publications
The Economist, the Wall Street Journal, Forbes, Fortune, BusinessWeek, theMcKinsey Report, Sales and
Marketing Management, and the Financial Timesare good publications to read to learn about general
business trends. All of them discuss current trends, regulations, and consumer issues that are relevant for
organizations doing business in the domestic and global marketplace. All of the publications are online as
well, although you might have to pay a subscription fee to look at some of the content. If your firm is
operating in a global market, you might be interested to know that some of these publications have Asian,
European, and Middle Eastern editions.
Other publications provide information about marketplace trends and activities in specific
industries. Consumer Goods and Technology provides information consumer packaged-goods firms want
to know. Likewise, Progressive Grocerprovides information on issues important to grocery
stores. Information Weekprovides information relevant to people and businesses working in the area of
technology. World Trade provides information about issues relevant to organizations shipping and