Saylor URL: http://www.saylor.org/books Saylor.org
REVIEW QUESTIONS
- Why do companies gather market intelligence and conduct marketing research?
- What activities are part of market intelligence gathering?
- How do marketing professionals know if they have crossed a line in terms of gathering marketing
intelligence? - How does the time frame for conducting marketing intelligence differ from the time frame in which
marketing research data is gathered?
[1] Stephen Baker, “The Web Knows What You Want,” BusinessWeek, July 24,
2009,http://www.businessweek.com/magazine/content/09_30/b4140048486880.htm (accessed December 14,
2009).
[2] Christina Zarello, “Hunting for Gold in the Great Outdoors,” Rental Information Systems News, May 5,
2009, http://www.risnews.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid
=2E3DABA5396D4649BABC55BEADF2F8FD&tier=4&id =7BC8781137EC46D1A759B336BF50D2B6 (accessed
December 14, 2009).
[3] Christina Zarello, “Hunting for Gold in the Great Outdoors,” Rental Information Systems News, May 5,
2009, http://www.risnews.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid
=2E3DABA5396D4649BABC55BEADF2F8FD&tier=4&id =7BC8781137EC46D1A759B336BF50D2B6 (accessed
December 14, 2009).
[4] Jan Gardner, “Competitive Intelligence on a Shoestring,” Inc., September 24,
2001,http://www.inc.com/articles/2001/09/23436.html (accessed December 14, 2009).
[5] Judith Nemes, “Dumpster Diving: From Garbage to Gold,” Greenbiz.com, January 16,
2009, http://www.businessgreen.com/business-green/analysis/2234107/dumpster-diving-garbage-gold (accessed
December 14, 2009).
[6] “P&G Admits to Dumpster Diving,” PRWatch.org, August 31,
2001,http://www.prwatch.org/node/663 (accessed December 14, 2009).