SEM III: Findability Search Marketing 2011 Seminar

Ranking

• This is the third step of the search engine process after
  indexing and capturing


• This process includes how each page filters through the
  algorithm of the specific search engine


• The algorithm is the criteria associated on how the search
  engine qualifies webpages. The weights associated with that
  criteria is what makes the search engine unique
  
  
  • Google has different weights associated with their
    algorithm as opposed to MSN or Yahoo!
    
    
    • All search engines are in their own ways unique
    
    
    
    
  
  
  
  

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