• On page criteria:
  
  
  • Page title
  
  
  • Body text
  
  
  • Header tag

  
  
  • Anchor text
  
  
  • Alt Tags
    
    
    • Off page criteria:
      
      
      • Description tag
      
      
      • Keyword tag
      
      
      • Inbound links
      
      
      • Domain name
        characteristics
      
      
      • Bounce rate
      
      
      
      
    
    
    
    
  
  
  
  

25

Bounce Rate example from Google Analytics:

Components of Ranking: Tags