SEM III: Findability Search Marketing 2011 Seminar

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• The “Alt” tag (short for
  alternative text tag) is designed to
  give graphics and images a text
  attribute.


• Graphics and images cannot be
  read by a search engine.


• The Alt tag gives a slight
  improvement by adding a text
  attribute.


• This should never be a complete
  substitute when text is
  recommended.

These tags are important and can help when trying look at graphics

Keyword Mapping: Alt Tag