SEM III: Findability Search Marketing 2011 Seminar

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Search Engines

Like

Quality unique text and content

High quality inbound links

Ordered file structure

Focused content

Cross linking of internal pages

Updated/relevant/fresh content

301 Redirects

Search Engines

Don’t Like

Duplicate content

Dynamic content

Anything to trick search engines

Pages with limited text/all graphical elements

Poor coding

Body content showing up after line 150 in code

Poorly formatted structure