Eating Disorders 457
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by the body mass index, or BMI, an adjusted ratio of weight to
height), the average BMI of women age 20–29 has increased (see
Figure 10.5). During the same period studied by Garner and col-
leagues, the prevalence of eating disorders increased in the United
States. It is not clear whether the contestants and playmates were
creating or following a cultural trend in ideal body shape. What is
clear is that society’s pressure to be thin increases women’s—and
girls’—dissatisfaction with their bodies, which is a risk factor for
eating disorders (Grabe & Hyde, 2006; Lynch et al., 2008; Stice
et al., 2003).
The cultural infl uence on weight and appearance isn’t limited
to women: Men who regularly engage in activities such as model-
ing and wrestling, which draw attention to their appearance and
weight, are increasingly likely to develop eating disorders (Brownell
& Rodin, 1992; Garner, Rosen, & Barry, 1998; Sundgot-Borgen,
1999). Similarly, men who have a heightened awareness of appear-
ance (Ousley, Cordero, & White, 2008), such as some in the gay
community, are also more likely to develop an eating disorder (Carlat,
Camargo, & Herzog, 1997; Russell & Keel, 2002).
Eating Disorders Across Cultures
Eating disorders occur throughout the world, but are found mainly in
industrialized Western or Westernized countries (Kuboki et al., 1996;
Lee, Chiu, & Chen, 1989; Lee, Hsu, & Wing, 1992; Pike & Walsh,
1996). Immigration to a Western country and internalization of Western norms in-
crease the risk of developing symptoms of an eating disorder, as occurs among those
immigrating from China and Egypt to Western countries (Bilukha & Utermohlen,
2002; Lee & Lee, 1996; Perez et al., 2002; Stark- Wroblewski, Yanico, & Lupe,
2005). Westernization (or modernization) of a culture similarly increases dieting
(Gunewardene, Huon, & Zheng, 2001; Lee & Lee, 2000), which is a risk factor for
eating disorders. In addition, as girls and women move into a higher socioeconomic
bracket, they are more likely to develop an eating disorder (Lee & Lee, 2000; Polivy
& Herman, 2002; Soomro et al., 1995).
Within the United States, prevalence rates of eating disorders vary across
ethnic groups, based on different ideals of beauty and femininity: Native
Americans have a higher risk for eating disorders than do other ethnic groups
(Crago, Shisslak, & Estes, 1996) and black Americans have had the lowest risk
(Andersen & Hay, 1985; Crago, Shisslak, & Estes, 1996; Mulholland & Mintz,
2001; Striegel-Moore et al., 2003). However, prevalence rates are increasing
among black and Latina women (Franko et al., 2007; Gentile et al., 2007; Perez &
Joiner, 2003; Shaw et al., 2004; Taylor et al., 2007), perhaps because of the grow-
ing number of ethnic models in mainstream ads who are as thin as their white
counterparts (Brodey, 2005).
Finally, prevalence rates of eating disorders across ethnic groups may vary for
people at different ages; studies with participants from younger cohorts fi nd fewer
differences across ethnic groups (Wade, 2007).
The Power of the Media
The power of the media to influence cultural ideals of beauty and femininity is
illustrated by the results of an innovative study in Fiji by Anne Becker and colleagues
(2002). Prior to 1995, there was no television in Fiji, a group of islands in the South
Pacifi c. Traditional Fijian culture promoted robust body shapes and appetites, and
there were no cultural pressures for thinness or dieting. Researchers collected data
from adolescent girls shortly after the introduction of television in 1995 and again
3 years later. At the beginning of the study, when a large body size was the cultural
10.5 • Women’s Body Size Over Time: Playmates
and Average Young Women Over the last four dec-
ades, the size (specifi cally, the body mass index, BMI) of the
average young woman’s body has become heavier (orange
line); over the same period of time, the body size of Playboy
playmates has become thinner (purple line), presenting an
increasingly unattainable ideal.
When females move from a non-Western country
to a Western country, their risk of developing an
eating disorder increases.
Jeff Greenberg/Photo Edit
Figure 10.5g5
28
26
24
22
20
18
16
1954 1960 1966 1972 1978
Year
1984 1990 1996 2002 2008
U.S. average BMI trend
of young women
Playmate BMI trend
BMI =
weight in pounds x 703
height in inches
2