The Chain Store Challengehomewears and even food, into coordinated lifestyle themes that have
aspirational appeal. We have embarked on big changes in the design of our
stores, the presentation of products, and the quality of supporting items such
as packaging and promotional material.
I have been fortunate to be part of an influential generation, one that turned
design from a minority to a mass interest. The extent of this increasing visual
literacy is now so great that the way forward is without doubt greater, better
and swifter design. From the art school culture of the 1960s, through the
volume retail revolutions of the 1970s and 1980s to the nurturing of a new
generation of art school talent in the 1990s and beyond, my story has come
full circle.