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Italy: Fashion, Style and National Identity

are both simple shifts, in two different colours, which use drawn detail to
indicate buttons and seams, in the Surrealist manner.^41 These examples all
contribute to the definition of Italian boutique style; the designs are restrained,
yet offer detail which catches the eye, at sub-couture prices. Another example
of boutique design by a couturier has been recently donated to the Costume
Museum at Bath. It is described as a ski-suit, but was probably worn for


Figure 11.3.Wool day coat by Sorelle Fontana, 1964. Source: Fontana archive,
Rome, n31./F. Courtesy of Sorelle Fontana, Alta Moda SRL.



  1. This method was pioneered by Italian-born couturier Elsa Schiaparelli, who worked in
    Paris in the inter-war period.


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