xxiv Contributors
journal with a world-wide circulation. He is Vice President of the Academy of Marketing UK, the
foremost representative body of marketing academics in the UK and Ireland. He is also a Fellow of the
Chartered Institute of Marketing (CIM) and a member of the CIM Academic Senate. He has been a
Visiting Professor at numerous universities in Australia, New Zealand, Hong Kong and Bahrain.
Dave Chaffey, BSc, PhD, MCIM has been course director for Chartered Institute of Marketing
seminars in e-marketing since 1997 and has delivered over 50 seminars on all aspects of e-marketing.
He is Director of Marketing Insights Limited (www.marketing-insights.co.uk), a consultancy and
training company offering the WebInsights service for evaluation and recommendation of
organizations’ e-marketing strategy and execution. Between 1988 and 1995, he worked in industry as
a business analyst/project manager, developing marketing solutions for companies such as Ford
Europe, WH Smith and the Halifax. Between 1995 and 2001, he was Senior Lecturer in the Business
School at the University of Derby, where his research specialism was approaches to measuring and
improving e-marketing performance. He was involved in the development of the BA (Hons) Internet
Marketing and MSc in Electronic Commerce, and also taught on the MBA and MA Marketing
Management Programmes. He continues to lecture on e-marketing at universities including
Cranfield, Derby, Leeds and Warwick. He was involved in the development of the Chartered Institute
of Marketing e-marketing professional development award, for which he is an examiner. He also
writes the E-marketing Insightscolumn for the monthly CIM Newsletter What’s New in Marketing
(www.wnim.com). He is author of five successful business books, including Internet Marketing:
Strategy, Implementation and Practice;E-business and E-commerce ManagementandeMarketing eXcellence
(with PR Smith). He has compiled a regularly updated website of Internet marketing resources at
http://www.marketing-online.co.uk to support the seminars and books.
Martin Charter is the Director and Visiting Professor of Sustainable Product Design at The Centre
for Sustainable Design at the Surrey Institute of Art & Design, University College. Since 1988, he has
worked at director level in 'business and environment' issues in consultancy, leisure, publishing,
training, events and research. Prior to this he held a range of management positions in strategy,
research and marketing in gardening, construction, trade exhibitions, financial services and
consultancy, including being a launch Director of Greenleaf Publishing and Marketing Director at
the Earth Centre.
Martin is the former co-ordinator of one of the UK's first green business clubs for SMEs and
presently also directs a regional network focused on 'producer responsibility' issues. Martin is
presently editor of the Journal of Sustainable Product Designand was the previous editor of The Green
Management Letter and Greener Management International (where he retains Editorial Board
involvement). Other responsibilities include a member of the Judging Panels of Design Sense and
ACCA's corporate environmental reporting awards, member of ISO and BSI groups on 'Integrating
Environmental Aspects into Product Development' (ISO14062) and member of international
advisory board of CARE electronics network. He is the author, editor and joint editor of various books
and publications including Greener Marketing(1992 and 1999), The Green Management Gurus(1996)
(e-book),Managing Eco-design(1997),Sustainable Solutions(2001) and Sustainable Value(2002). Martin
has an MBA from Aston Business School in the UK, and has academic and business interests in
sustainable product design, eco-product development, e-publishing, and creativity and innovation.
Martin Christopheris Professor of Marketing and Logistics at Cranfield School of Management,
where he is Head of the Marketing and Logistics Faculty and Chairman of the Cranfield Centre for
Logistics and Transportation. In addition, he is Deputy Director of the School of Management