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McGraw-Hill, pp. 49.1–49.12.Further reading
There are now numerous texts which deal
specifically with the marketing of services
and the following are among the recent
works which provide a comprehensive
coverage:
Gabbott, M. and Hogg, G. (1998) Consumers and
Services, John Wiley, London.
Hoffman, K. D. (1999) Essentials of Services
Marketing, Thomson Learning.
Kasper, H., De Vries, W. and Van Helsdingen, P.
(1999)Services Marketing Management, John
Wiley, London.
Lovelock, C., Lewis, B. and Vandermerwe, S.
(1999)Services Marketing, FT Prentice-Hall,
London.