The Marketing Book 5th Edition

35

13

27

51

63

49

24

44

57

73

62

34

65

36

68

75

78

90

80

87

74

91 93 93

85

UK France Germany Italy Sweden US Canada Japan

1997

1998

1999

2000

Base: All respondents weighted by number of employees

Source for 1997, 1998, 1999: Spectrum/NOP International Benchmarking Study

36

27

16

(^1110)
99
(^7666)
(^5444)
(^32222)
11111
19
0
5
10
15
20
25
30
35
(^40) Percentage of on-line shoppers
Books
CDs
Any travelSoftwareAir tickets
Clothes
Hardware
Toys
Groceries
Videos
Electrical h/h
TicketsDVDs
Travel tickets
Financial products
Holidays
Mobile phoneSports equip.
Flowers
Travel accom.
Gardening equip.
C
osmetics
WineC
ars
DIY equip.
Other
644 The Marketing Book
Figure 25.3 Proportion of organizations with Internet access
Source: DTI (2000).
Figure 25.4 Percentage of on-line purchasers in the six months to November 2000 (BMRB, 2001)