Cause-related marketing: who cares wins 693
Adkins, S. (Winter 1998–Spring 2001) Cause
Related Marketing News, Business in the
Community.
Adkins, S. (1999) Cause Related Marketing: Who
Cares Wins, Butterworth Heinemann, Oxford.
Provides a detailed commentary, business
case, models, examples and guidance on how
to develop effective cause-related marketing,
drawing on UK, European and international
examples and research.
Adkins, S. (1999) The Ultimate Win Win Win,
Business in the Community, supported by
Research International.
Adkins, S. (2000) Profitable Partnerships, Busi-
ness in the Community, supported by
Research International.
Adkins, S. (2001) The Corporate Survey III,
Business in the Community, supported by
Research International.
Collins, J. C. and Porras, J. I. (1977) Built to Last:
Successful Habits of Visionary Companies,
HarperBusiness.
Grayson, D. and Hodges, A. (2001) Everybody’s
Business, Dorling Kindersley/The Financial
Times.
Klein, N. (2001) No Logo, Flamingo.
Moss Kanter, R. (1995) World Class, Thriving in
the Global Economy, Simon & Schuster.
Roddick, A. (2001) Take it Personally, Thorsons.
http://www.bitc.org.uk. With detailed information
on the campaigns running under the four
impact areas of marketplace (including
cause-related marketing), workplace, envi-
ronment and community, the Business in
the Community website provides up to
date news on issues surrounding corporate
social responsibility, as well as information
on events, case studies and the Business in
the Community Awards for Excellence
2002.
http://www.crm.org.uk. The cause-related marketing
campaign at Business in the Community’s
site is dedicated to providing latest cause-
related marketing news, case study informa-
tion, executive summaries of all the research
reports and details of forthcoming events.