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Further reading
Andreasen, A. R. (1995) Marketing Social Change:
Changing Behaviour to Promote Health, Social,
Development, and the Environment, Jossey-
Bass, San Francisco.
Andreasen, A. R. (2001) Ethics in Social
Marketing, Georgetown University Press,
Washington.
Goldberg, M. E., Fishbein, M. and Middlestadt,
S. E. (eds) (1997) Social Marketing: Theoretical
and Practical Perspectives, Lawrence Erlbaum
Associates, Mahwah, NJ.
Hastings, G. B. and Haywood, A. J. (1991)
Social marketing and communication in
health promotion, Health Promotion Inter-
national, 6 (2), 135–145.
Hastings, G. B. and Haywood, A. J. (1994)
Social marketing: a critical response, Health
Promotion International, 9 (1), 59–63.
Kotler, P. and Roberto, E. L. (1989) Social
Marketing: Strategies for Changing Public
Behaviour, Free Press, New York.
Kotler, P. and Zaltman, G. (1971) Social market-
ing: an approach to planned social change,
Journal of Marketing, 35 , 3–12.
Maibach, E. and Parrott, R. L. (eds) (1995)
Designing Health Messages: Approaches from
Communication Theory and Public Health Prac-
tice, Sage, Newbury Park, CA.
Wallack, L., Dorfman, L., Jernigan, D. and
Themba, M. (1993) Media Advocacy and Public
Health: Power for Prevention, Sage, Newbury
Park, CA.
Weinreich, N. K. (1999) Hands-On Social Market-
ing: A Step-by-Step Guide, Sage, Newbury
Park, CA.Websites
The Centre for Social Marketing, University of
Strathclyde, Scotland:
http://www.csm.strath.ac.uk
‘The Social Marketing Network’, Canada:
http://www.hc-hc.gc.ca/socialmarketing
Weinreich Communications, on-line resource:
http://www.social-marketing.com
Academy for Educational Development:
http://www.aed.org/health_social.html