Not to be a downer, but could there be any more pressure on
this Christmas? Not only do we have last year’s vacant hole of
nothingness to eradicate from memory, but the expectation
to party (already tired), squeeze in a catch-up with people
I still haven’t seen this year (forget it — let’s try for 2022) and
have the most memorable family reunion ever has left me
feeling knackered, a bit anxious and positively non-festive.
However, I think I’m on my own. According to Google
Trends, searches for “Christmas jumper” skyrocketed 136
per cent in early November, when John Lewis released its
Christmas advert in which a boy gives one to an alien girl.
This level of excitement is — you’ve guessed it — unprece-
dented; in fact, it’s three times the level normally recorded
during this period. Said jumper sold out at John Lewis within
hours of the advert airing, but the retailer has plenty of
options online now — Icelandic-style sweaters by Mango,
Brora and Hobbs that are more cottagecore than Christmas
and can be worn before, during and after the festive period.
London label Meadows does a roaring trade in mood-
boosting folksy knitwear — its colourful sweaters would
look great worn over one of its prairie dresses (perfect for
Christmas Day) or with cords and walking boots for a
Boxing Day stroll. (They’ll look great come February too.)
I love a good cardigan and feel I get more bang for my
buck as they can be styled over everything. The snow-white
one by & Other Stories is timeless (I always plump for a
wintry rather than festive palette), as is the Croft House’s
knitwear: its brown and pink cardigan with a Fair Isle yoke
works all winter. For something more literal and a little less
bah-humbug, head to M&S — its oversized jumper with
fairy-light motif is pure December 25, no physical flashing
lights required. Fashion can be joyful, silly and even a little
novelty, but nothing says “one wear only” quite like a naff
Christmas jumper, so if you really are craving a reindeer
moment, consider your local charity shop for a vintage
classic. ■ @jane_mcfarland
Jane wears Shirt, £480; ralphlauren.co.uk. Embellished jumper, £110; boden.co.uk. Jacket, £135, and matching trousers, £89;
arket.com. Rings, Jane’s own. 1 V-neck lambswool jumper, £595; erdem.com. 2 Fair Isle cardigan, £160; thecrofthouse.com. 3 Fair Isle
jumper, £180; meadows-store.com. 4 Embroidered cardigan, £95; stories.com. 5 Alphabet knit, £220; hades-shop.co.uk. 6 Fair Isle
alpaca-blend jumper, £232, Dôen; net-a-porter.com. 7 Fair Isle yoke jumper, £135, Brora; johnlewis.com. 8 Fair Isle funnel-neck jumper,
£30; marksandspencer.com. 9 Jacquard-knit jumper, £25; hm.com
Wardrobe Mistress
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Hair and make-up: Marisol Steward at Stella Creative Artists using Living Proof and Shiseido. Nails: Joanna Newbold at Arlington Artists using Morgan Taylor; redcarpetbeauty.co.uk
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The Sunday Times Style • 33