Aswath Damodaran 149
Discussion Issue
! If you were the chief financial officer of Disney, what cost of equity would
you use in capital budgeting in the different divisions?
a) The cost of equity for Disney as a company
b) The cost of equity for each of Disney’s divisions?
The cost of equity for each division should be used. Otherwise, the riskier
divisions will over invest and the safest divisions will under invest.
Over time, the firm will become a riskier firm. Think of Bankers Trust from
1980, when it was a commercial bank, to 1992, when it had become primarily an
investment bank.
