way, even if your studio didn’t do glamour photography. The point is,
women want to be portrayed as beautiful—and sexy can be really beautiful.
Discreet. Naturally, your clients need to be sure an intimate image won’t
turn up in a place where they don’t want it seen. I regularly use glamour im-
ages in my advertising and displays, but I need to use discretion in doing so.
To begin, I always get permission from the subject—and not just a model
release. By all means have a release, but go beyond that. Call or talk to your
client in person. Show her the image you plan to use and explain where and
when it will be used. “I can’t believe you would use me!” Barb said when I
asked permission to use her image in my mall display. “I’ll tell my friends.
They won’t believe it.” She bought the print from me as soon as it came out
of the mall case.
Images that appear in your web site need to be approached in the same
way. Clients can be flattered to have their image featured, but since anyone
can access these photographs, you need to be careful.
Be conservative. You might be tempted to show your raciest images, but
it isn’t necessary. In almost all cases, don’t show nudity. If women are inter-
ested in glamour photography, sexy but clothed images will get the idea
across as well as the raciest nude. You also need to consider the audience.
Showing nude images would get me thrown out of the mall—and for good
reason considering the customers.MARKETING YOUR STUDIO 101FACING PAGE—“I can’t believe you would use
me!” Barb said when I asked permission to use
her image in my mall display. ABOVE—“I
wanted something pure Hollywood, pure pin-
up,” said Vicki about a warm, rich image we
made for her modeling portfolio. “I just love
this.” The image makes her look like a 1940s
starlet, and it is considered sexy and artistic
by both men and women—especially women.
We made it in my studio’s brick room and lit
Vicki Hollywood style with an 18-inch fresnel.
Tungsten lighting added some warmth to the
background.