box), and possibly a calendar or two. We finish off the whole display with
some props—stockings, high heels, not-too-racy lingerie, and maybe a few
feather boas.
Last year, we also added a flat-screen iMac computer that plays a looped
slide show, so we can show off even more glamour images. The slide show
holds an audience better than I ever thought it would.
Both at the kiosk and other locations around the mall we put up POP
(point of purchase) signs announcing our event. The signs should show a
variety of photographic styles, especially the styles you’re most excited about.
When you plan a special event like this, the information on your web site
should reinforce what potential clients see at the mall. In our case, a flyer an-MARKETING YOUR STUDIO 113For promotional materials, you should select
images that are sexy but not too racy.