The Psychology of Gender 4th Edition

88 Chapter 3

4.5

4

3.5

3

2.5

2

1.5

1

0.5

0

Attractive

Target

Plain

Target

Male

Respondent

Male

Respondent

Female

Respondent

Female

Respondent

Liklihood of Being a

Lesbian

(a)

Attractive

Target

Plain

Target

Male

Respondent

Female

Respondent

Male

Respondent

Female

Respondent

(b)

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

0

Liklihood of Being a

Feminist

FIGURE 3.8 College men and women viewed the plain target

as more likely than the attractive target to be (a) a lesbian and (b) a

feminist.

Source: Adapted from Rudman and Fairchild (2007).

our world. Think about when you first meet

someone. You place that person into a num-

ber of categories, each of which leads you

to draw a number of inferences. You no-

tice whether the person is male or female, a

student or a professor, Catholic or atheist,

athletic or nonathletic. You then use these

categories to make certain inferences. For

example, you might feel more comfortable

swearing in front of an atheist than a Cath-

olic because expletives often have religious

connotations. But who is to say the atheist

would not be offended or the Catholic does

not have a foul mouth? You may assume the

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