The Psychology of Gender 4th Edition

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90 Chapter 3

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Male Female
Stereotype Control

Male Female

Performance on Math Test

FIGURE 3.10 Females performed worse on a math test after
they had received information consistent with the negative
stereotype surrounding women and math (experimental condi-
tion). Male performance was unaffected by this information.
Source: Adapted from Keller (2002).

Men
Science

Women
Liberal Arts


  • Boy

  • Chemistry
    •Girl

  • Humanities


Men
Liberal Arts

Women
Science

Stereotypical Counter Stereotypical


  • Boy

  • Chemistry
    •Girl

  • Humanities


FIGURE 3.11 Example of the Implicit Association Test. The tar-
get words (shown in the center of the screen) are flashed one at a time
and the respondent is to choose the correct category from the right
or left on the top of the screen. The respondent is said to hold stereo-
typical beliefs when their response times to the stereotype screen are
shorter than their response times to the counter-stereotype screen.

sex differences in eighth grade science scores
across 34 nations. Respondents’ explicit
stereotypes—endorsement of men as better
than women at science—also were associ-
ated with sex differences in math and science
scores but the relation was substantially

smaller than the relation to implicit atti-
tudes. That is, countries in which people had
the strongest implicit stereotypes about sex
differences in science were the countries in
which the sex differences in test scores were
largest.

M03_HELG0185_04_SE_C03.indd 90 6/21/11 12:22 PM

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