Okonkwo Prelims

(Joyce) #1

Luxury Briefing, February 2006
Luxury Briefing, November 2005
Luxury Briefing, October 2005
Luxury Briefing, July/August 2005
Harperandqueen.co.uk
Style.com/vogue
Vogue.co.uk


Chapter 5


Aaker, D. (1991) Managing Brand Equity, New York: The Free Press.
Allérès, D. (2003) Luxe: Métiers et Management Atypiques, Paris: Economica.
Brassington, F. and Pettitt, S. (2003) Principles of Marketing, Harlow, Essex: Pearson
Education Ltd.
Clifton, R. et al. (2003) Brands and Branding, London: Profile Books.
Dennis, C. and Harris, L. (2002) Marketing e-Business, London: Routledge.
Doyle, P. (2002) Marketing Management and Strategy, Harlow, Essex: Pearson
Education Ltd.
Kapferer, J.-N. (2004) The New Strategic Brand Management, London UK and
Sterling Virginia: Kogan Page.
Keller, K. (2003) Strategic Brand Management: Building, Measuring and Managing
Brand Equity, New Jersey: Pearson Education Ltd.
Sicard, M.-C. (2003) Luxe, Mensonges & Marketing, Paris: Pearson Education Ltd.
Solomon, M., Marshall, G. and Stuart, E. (2006) Marketing, Real People, Real
Choices, New Jersey: Pearson Education Ltd.
Tungate, M. (2005) Fashion Brands: Branding Style from Armani to Zara, London:
Kogan Page.
Time, Style & Design, Spring 2004, 2005, 2006.
Time, Style & Design, Summer 2006.
Luxury Briefing, October 2004.
Luxury Briefing, April 2005.
Luxury Briefing, June 2005.
Luxury Briefing, July/August 2005.
Luxury Briefing, October 2005.
Luxury Briefing, November 2005.
Luxury Briefing, February 2006.
The Guardian, 17 Feb 2006.
Business.guardian.co.uk
Chloe.com
Coty.com
Diesel.com
Dior.com
Furla.com
Gucci.com
Guccigroup.com
Hermes.com


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references
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