Effective Career Guidance - Career Guide

Spend over 75% of the letter talking about the employer and not you.
Take one more look at your CV. How good is it? Is it a dinosaur in terms of CVs or is it an
up-beat, positive and assertive document? Will it beat the competition or let the competition
through? Make sure your CV clearly identifies your value, worth and your level of expertise.
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Is your CV powerful enough to deliver the desired result?
What are you looking for from your next career move? Power questions will help you to dis-
cover exactly what you need from your next job. No matter where you are or what you are
doing at present, you want ‘more’ from your next job and your working life. Are you looking
for more money, prestige, respect, value and self-worth, progression, opportunity, power,
calmness, clarity, quality, freedom, safety, recognition or perhaps something else? Whether
you achieve what you need depends upon how well you communicate your message in
your CV.
Reread your existing CV. Would the employer be aware of what you are looking to achieve
career-wise? Does your CV show your ability to see things clearly? Is your CV a hotchpotch
of ideas? How have you sold the idea of taking you on as a member of the company’s
team?
Have you packaged yourself correctly? Would the reader be able to see within the first
twenty seconds of reading your CV where your main areas of expertise lie? Have you
shown your depth of character and expertise rather than relying on buzz words?
Have you sold your strengths in a positive way? It is often when the candidate focuses on
his/her strengths that the biggest blunders are made. For example, ‘Received a plague
for Salesperson of the Year’, ‘Lets meet, so you can ooh and aah over my experience’, ‘I
have an excellent track record, although I am not a horse’, ‘I am loyal to my employer at all
costs... please feel free to respond to my CV on my office voice mail’. Do candidates forget
how to sell themselves? Or are they unaccustomed to valuing their skills and experience in
a positive way to win them work?
Are you making the most of on-line job hunting? The Internet has changed the way candi-
dates look for work. At the press of a button you can have easy access to a far wider range
of jobs in your chosen profession. Equally the employer has access to more candidates. It
is now much easier to match the right person into the right job. Have you left it to chance for
the right employer to pick up your CV? Have you given your CV some memorable personal
touches?
Does your CV have passion? Passion is what drives a career forward. It is about having the
maturity to understand what works in the business sector that you are in but also possess-
ing the sensitivity and flexibility to make things happen. How passionate are you about your