January 2022 • Macworld 19design it can show the public to mass
production and customer deliveries,
and Apple is still a long way from a
completed design. It will also need a
car production partner, which in itself
could prove difficult considering how
demanding Apple can be over design
details and branding and how difficult
it is to mass-produce cars at scale
with quality and price that meets
Apple’s standards.
The report offers other interesting
titbits, such as the fact that the
car is intended to use standard
CCS charging systems and that
Apple considered taking the ‘fleet
of cars’ approach that would see
customers simply summoning rides
similar to Uber or Lyft, but has
instead settled on making cars for
individual ownership.
It seems like every time we hear
new leaks about Apple’s car, the
launch is just three or four years away.
Apple’s plans are ambitious and it
is clearly serious about this project,
having hired top talent for many
years, but it never seems to inch
closer to the finish line.