400 Global Ethics for Leadership
an adult "free" and "modern" may be unable to hear the words of indi-
viduals who do not share their opinions ...”^303
In this sense, it is good to remember how communication and educa-
tion walk hand in hand. They should continue its positive and productive
“marriage”, with a view to form participating individuals, who are criti-
cal, interactive with the world and the realities in which they live. To
make use of all the tools available, based on these values, since the cul-
ture of convergence is not given but is under construction, as Henry Jen-
kins, says: "The convergence of media is more than just a technological
change. (...) Remember this: convergence refers to a process, not an
end"^304.
Therefore, to communicate and to educate in the time of culture of
convergence means to work in the formation of humanized users, who
can develop denser relationships; who search knowledge acquisition that
values difference; who recognize the difference as component of life in
society; who are inter-active and produce critical and respectful narra-
tives, which are not mere repetition of what is received.
To communicate and to educate in time of culture of convergence
means to work for de-concentration of political, economic and cultural
processes of domination; for facilitating the full use of the media for all
people everywhere; for fair and reasonable prices in cost of equipment
and rates.
To communicate and to educate in time of culture of convergence
means to work for meeting, fellowship, harmony, solidarity, without
speaking a single language or concentrating power in one group and
place, on the contrary, experiencing the differences and divergences and
including them in processes of learning and teaching.
303
304 Ibid, 31.^
JENKINS, Henry, Convergence Culture: Where Old and New Media Collide.
New York/London: New York University Press, 2006, 41.