Word-of-Mouth and ReferralsMarketing Resource #93: Never leave referrals and Word-of-Mouth to
chance. Learn practical ways to cultivate this area of your marketing
plan. Word-of-Mouth is extremely powerful, and is relatively cost-free.
Always keep in mind that W-O-M doesn’t stand alone, but works in
tandem with other marketing venues.
Word-of-Mouth Doesn’t Just Happen
Because of the rapid growth of viral marketing online, Word-of-
Mouth advertising can, in today’s marketplace, happen both online and
offline. Contrary to popular belief, Word-of-Mouth advertising doesn't
just happen. You have to generate it yourself. Too many entrepreneurs
believe that simply providing an excellent product or service is enough
to catapult people to their door (or website).
Marketing plans based on Word-of-Mouth (W-O-M) require an
understanding of the "science" of purchasing decisions. Think about a
business that you yourself have recommended and consider what aspects
inspired this endorsement.
Negative W-O-M Travels Fast
People tend to share their disappointment rather than their
satisfaction. Your customers are no different. Although great customer