Chapter 2:
What Business Are You In?
Be a Marketer First
I have had the privilege of working with many real estate
investors from all parts of the country—and around the world! One of
the most basic problems I encounter when listening to these investors is
their lack of understanding exactly which business they are in!
You may be thinking that’s a pretty simple question to answer:
“What business are you in?” Naturally, if you are a real estate investor,
you are in the real estate investing business, right? Wrong!
The truth of the matter is that you must become a marketer first!
This seems to be the missing piece of the puzzle for so many investors.
In fact, I am writing this book because of that very reason. Once you
understand this basic truth—once you find this missing puzzle piece—
you can become whatever you want and you can have whatever you
want.
You have your own personal dreams and goals. There are places
you want to go, things you want to do, things you want to have. You
want to have the quality time to spend doing the things you love; you
want time to spend with your family. Knowledge and understanding of
the basic skills of marketing can help you achieve your dreams.