“our services are designed for...” Instead, use active language such as
“we've designed our services for...” The weak verb “are” has been
changed to an active verb, “designed.” Also, don’t forget that while
you’re trying to communicate in a conversational tone, what you’re
saying is still in print. Always make sure your ads are grammatically
correct.
Offer Something Free
In most cases, your ad is only the fuse that ignites a productive
business relationship. Often, the next step in the relationship is where
the customer asks for and receives more details about your company or
what you’re offering. Use wisdom in how you can make that next step
as attractive to them as possible.
Which of the following is more appealing? “Reply now for more
information,” or “Reply now for our free special report, Six Steps To
Financing your New Home.”
Make It Easy To Respond
Offer your readers as many ways to respond as possible. Include
your phone number or other contact information in your reply statement.
Never miss a chance to publish your websites and blog site URLs. Don't
cut yourself off from potential business by failing to offer
communication options.