240 REFLECTIONS ON CHARACTER AND LEADERSHIP
Leadership Factors
The third variable that can stimulate creativity in organizations is leader-
ship. What is the organization ’ s leadership style? Is it democratic and
participative, or autocratic? Naturally, creative people feel much more
at ease with the former (Hesselbein and Johnston, 2002 ; Kets de Vries,
2006 ). Autocratic leadership will kill creativity. People do not question
the way things are done in an autocratic organization; they do as they
are told.
What about shared vision? Do people have a good idea of what the
organization is trying to accomplish? Are the goals clear enough? But
goals need not be very detailed. Some form of general direction is
needed, however, and can often be provided by role models, mentors,
or idea champions.
Training and education play important roles in the generation of
new ideas. A creative outcome might look accidental, but usually it is
the result of a lot of preparation and years of hard work. Of course, there
is always an element of luck involved, but as people like Alexander
Fleming discovered, the harder you work, the luckier you get. Not only
must a person be well - prepared, but also willing to try and try again,
despite setbacks.
Creative people should be challenged and made to feel essential to
the organization. Top executives must empower their people by express-
ing an expectation of creative work. Leaders should be prepared to
nurture the ideas people come up with, including the crazy ones. If you
set high expectations and provide the necessary resources, people will
try to oblige.
Watching for the danger signs
Creativity in organizations is a very delicate fl ower and fairly easy to
kill off. If you are not careful, your creative people will leave — or, even
worse, will not be attracted to the organization in the fi rst place. Organi-
zational leaders should be aware of the attitude disseminated in the
organization and remember that they are the ones who set the tone. For
example, a prescriptive culture that says that there is only one way of
doing things, and only one right answer to a problem, will by defi nition
preclude creativity. Leaders who cultivate a ‘ not - invented - here ’ culture
can have a very negative effect on the organization. A related problem
is the kind of parochialism where people say that something is ‘ not their
area. ’ Venturing out on uncharted ground is seen as too risky. These