18 REFLECTIONS ON CHARACTER AND LEADERSHIP
He would frequently be blamed for deserting, manipulating, or neglect-
ing the family. Death can be interpreted by a child as the ultimate form
of desertion or rejection — and a remote or absent father makes a poor
role model. It can leave the developing child, and later the adult, troubled
by a burdensome psychological inheritance centered on problems of
self - esteem, insecurity and lack of confi dence.
The absence, or remoteness, of the father image in the family is
often complemented by the mother assuming part of the father ’ s role. In
conversations with entrepreneurs, their mothers usually come across as
strong, decisive, controlling women who give the family some sense of
direction and cohesiveness.
Henry Deterding, the main fi gure behind Royal Dutch Shell, was
six years old when his father died. The father of Karl Benz, the entre-
preneur who laid the foundation of the Mercedes - Benz Corporation,
died when his son was one. John Johnson, who started the Johnson Pub-
lishing Company (which publishes magazines like Ebony and Jet , aimed
at African - Americans), experienced the death of his father when he was
- Deterding, Benz, and Johnson experienced poverty or near - poverty
in their youth. And so we can go on.
These are only a few examples from an eclectic group. Themes of
poverty, death and loneliness recur, indicating how many entrepreneurs
had disrupted childhoods, and emphasizing the infl uence of psychologi-
cal deprivation, although these factors do not explain everything in a
complex picture. Many of the stories told by entrepreneurs skim the
surface. Thus to get an even better understanding of the inner world of
the entrepreneur a clinical case study may be illustrative.
CASE STUDY: THE ENTREPRENEUR ’ S STORY
The case study that follows looks in considerable detail at one particular
entrepreneur. First, however, in order to appreciate the context in which
it was made, I will make a few comments about the psychoanalytic
process.
The Psychoanalytic Process
Although the sample size in the other studies of managerial work has
been small, in no instance has it been limited to a sample of one, as in
the case I present here. The individual under investigation was not
studied for a few hours, a day, a week, or a month, however. He is