By Marko Dugonjić CHAPTER 9Make it your mission to talk to a type designer or a type manager next
time you attend a conference.
If you don’t have a chance to meet a type designer in person, Typophile
forums^18 are great places to ask questions and get plenty of answers. Elliot
Jay Stocks’ 8 Faces magazine^19 features interviews with type designers
who — apart from giving an insight to their way of thinking — provide the
reader with an elaborated selection of their favorite typefaces.
Still not convinced? Here’s a comforting self-reflecting quote from
Chris Schwartz of Commercial Type^20 :
Back to my earlier question: “How do I think my work will be influenced by the
‘new’ medium of the Web?”
— Chris Schwartz, Ampersand conference, 2013.font Delivery and Distribution
Another group Web designers should talk to are Web font hosting ser-
vices and distributors. In doing so, Web designers have an opportunity
to influence these groups to tailor their services to meet the needs of the
market, so that in return they can deliver even better results to their cli-
ents through the use of type. We are past the point of having to explain the
importance of consistent cross-channel brand experiences to our clients.
Brands known world-wide, such as Red Bull or The Guardian are good
examples to showcase should you ever require references to reinforce your
message.
Web font hosting services also play a key role in the delivery of fonts
across the full range of Internet-enabled devices. They are on the business
end of the latest technological advances, as they work closely with font
foundries to deliver the best possible results.
18 http://typophile.com/
19 http://8faces.com
20 http://commercialtype.com/