CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors
First, imagine a basic block of content: a university department page,
for example. The page is designed to give access to all content within that
department. The biology department page might have links to biology
research, a list of biology majors, a staff listing, and more. It will also have
basics like a title, introductory paragraph, phone number and office loca-
tion.
Taking this example, we
can dive down into the de-
tails. What fields are needed?
What will an editor need to
update, and what content
would work better populated
through tags or categories?
In this case, we need to
make fields for attributes that
live on the page: the title, in-
troductory paragraph, phone
number and office location.
So the editors don’t need to
manually enter every single
major or research project, we
will also need to pull in ma-
jors, research news, staff and
classes that are categorized
within “biology.”
Yet, the CMS will probably also add fields that aren’t relevant to the
editing experience: publish date, page ID, page language, sort index and
permissions, for example. These fields can be confusing to an editor who
has to weed through the irrelevant just to change a block of copy, but
they’re crucial to making changes within the CMS.
Our job is to help bridge this gap.SEARCHQUICK LINKS FOR...ABOUTACADEMICSADMISSIONS CAMPUSATHLETICSALUMNINEWS CALENDAR LIBRARYGIVE TO OUR SCHOOLDIRECTORYSCHEDULE A TOUR APPLY TODAY!Biology DepartmentWe are proud of the curriculum we offer students. We provide a broad range of courses
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CHAIR:Choice Coffin, [email protected](605) 555-5555Sample HallCOURSE LISTING RELATED FEATURESBIOLOGY - BIOLOGY - MajorMajor (w/ Teaching Endorsement)
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INTERDISCIPLINARY - MajorDEGREES OFFEREDCOURSESBIOL 102 - Human Biology
BIOL 102L - Human Biology LaboratoryBIOL 106 - Biology of WomenBIOL 151 - General Biology I
BIOL 152 - General Biology IIBIOL 212 - General BotanyBIOL 213 - Invertebrate Zoology
BIOL 221 - Human AnatomyBIOL 222 - Human PhysiologyBIOL 237 - General Ecology
BIOL 239 - Introduction to MicrobiologyBIOL 240 - NutritionBIOL 280 - Extended Field TripRELATED LINKSInsect Zoo
Center for Choice StudiesChoice Anatomy LaboratoryLarry F. Bird Molecular Biology Lab
Life, Liberty and Loam TripLoess HilltopFACULTYDr. Choice CoffinProfessor of Biology
(605) 555-5555Dr. Choice CoffinProfessor of Biology
(605) 555-5555
Dr. Choice CoffinProfessor of Biology
(605) 555-5555
NEWSApril 3, 2011 - Biology Faculty Spend the Day at Choice Zoo
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