Child’s play
Emma Grant, founder of kids’ brand Binibamba, has
created a lustworthy home that’s also family-friendly.
Her secret? Plenty of storage, some clever high street finds –
and a room that’s (mainly) adults only, says Roisin Kelly
with my son and I thought, why is no one
making stylish ones? Just because you’re a
mum it doesn’t mean you suddenly stop
loving fashion,” she says.
As if launching a business and having a
baby in the same year weren’t enough,
Grant and her husband, Anthony, a lawyer,
set themselves the challenge of buying and
renovating a four-bedroom, two-bathroom
house in Walthamstow, east London.
“I found out I was pregnant on the day
we were due to exchange. My husband
wanted to pull out because it was going to
be such an epic project, but by that point
I was, like, ‘No, let’s do it.’ ”Not many people with two young children
would be brave enough to paint their entire
living room beige, but for 37-year-old Emma
Grant it was non-negotiable. “My husband
begged for some plants or some colour in the
room, but I said no. It’s my beige haven.”
While on maternity leave in 2017, Grant
decided to leave her decade-long high-
flying fashion career as a buyer for Topshop
and came up with the idea of Binibamba, a
line of stylish sheepskin buggy liners loved
by Rosie Huntington-Whiteley, Pippa
Middleton and the like.
“I kept seeing all these sheepskin buggy
liners in the park when I was out walkingPhotographs Tre nt M c MinnThe Sunday Times Style • 29