(^93) ■
Month 2: Establish Corporat
E p
rEsEnCE with p
ag
Es and g
roups

5

Month 2 : Establish

Corporate Presence

with Pages and Groups

Facebook fan pages and groups have evolved

from humble beginnings to become effective

ways to communicate with consumers. Both

were set up by Facebook originally to respond

to MySpace, which rose to popularity by being

a place for musicians, bands, and comedians to

announce tour stops and news. Today, Facebook

fan pages and groups are the preferred approach

for many marketers to establish a corporate pres-

ence on Facebook and ultimately keep consumers

informed.

Chapter Contents

Week 1: Learn About Pages and Groups

Week 1: Learn About Pages and Groups

Week 2: Determine and Execute Content

Strategy

Week 3: Add and Experiment with Content

Week 4: Monitor and Modify the Plan