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c h a p t e r5:Month 2: Establish CorporatE prEsEnCE with pagEs and groups■one advantage of Facebook groups is the feature that allows you to send out
“bulk invites.” You can easily invite all your friends to join a group. of course, since
any group member can also send bulk invites to his/her friends, this can easily be
abused, lending itself to potentially being used for sending spam.
with pages, if you wanted to invite your friends in the same way, you’d need
to create Friend lists first, which are limited to just 20 individuals. this can be an
extremely time consuming process. we recommend other creative ways of letting your
friends know about your fan page and getting them to join.
For a succinct chart of the differences between pages and groups, check out
Figure 5.5:Se a r c hen g i n eJo u r n a l(www.searchenginejournal.com)Figure 5.5 Difference between pages and groupsalthough there are benefits and drawbacks for both pages and groups, it is up to
you to decide which one suits your needs best. if you are looking for guidance, then we
recommend the fan page for most situations. based upon our experience, there is not
really any compelling reason to choose a group over a page.
Celebrities, organizations, politicians, and corporate entities are using the
Facebook fan page option in most cases today. nevertheless, group pages remain
popular in some cases, we believe, because they are easy to set up and they allow for
quick conversation and interaction without the hassle of customization and creating
the perfect fan page presence. in addition, often the perception of a group is that it is
non-commercial; it’s mostly Facebook users that create groups. whereas fan pages are
specifically designed for businesses to build their presence so are inherently more com-
mercial than groups.