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c h a p t e r5:Month 2: Establish CorporatE prEsEnCE with pagEs and groups■Figure 5.6 shows the fan page setup process. there are a few interesting things
to note here. First, local businesses have a variety of ways to profile themselves on
Facebook—25 of them to be precise. so, fan pages are built to be compatible with
small businesses that need to promote themselves via social media. second, there is
a further distinction between companies and notable people (artists, bands, famous
people) in that both need to manage relationships with fans through a fan page instead
of a profile. Finally, there is a loose “certification” process that asks the users to verify
that they are authorized to establish the Facebook fan page for the business. if you are
indeed that person, don’t stress out about signing here with a digital signature. the
Facebook cops aren’t going to call around your office to verify that you are indeed the
company representative. this is mainly a way for Facebook to deal with people who
create a malicious fan page. nothing can keep someone from claiming they are an
official representative of your business, but they can be discouraged by the threat that
Facebook will shut down their account if it is used to slander a business or a person.Figure 5.6 Facebook fan page setupone of your initial challenges will be simply deciding which Fan page Category
best suits your business. there are three primary categories to choose from: 1) local,
2) brand, product, or organization and 3) artist, band, or public Figure. if you are
a bricks and mortar business, we definitely recommend selecting local, then drilling
down to find the most suitable sub-category. the category we suggest most often is
band, product, or organization, then the sub-category of “professional service.” the
category you choose determines some of the fields that show up on your fan page.
however, there are imminent changes (to the info tab and tabs in general), so the