Facebook Marketing: An Hour a Day.

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now turn your attention to Facebook groups. similar to pages, you can access
groups by clicking the applications tab on the bottom left of your screen. in that menu,
you should see groups as an option. Click that link, and you’ll see two columns—
groups recently joined by your friends and groups to which you belong. You can also
search for groups or create a new one by clicking the Create a new group button at the
top right of the screen. (the direct url is: http://www.facebook.com/groups/create.php)..)
For demonstration purposes, we’ll create a new group—the Facebook Marketing:
an hour a day support group (Figure 5.8). as you can see on this screen, step 1
involves entering some basics about the group. in Figure 5.9, step 2 asks for specific
controls you’d like to attach to the group, including who can post what types of content
to the group’s page. sound familiar? it should—you can do similar things with groups
as you can do with pages.
Figure 5.8 Facebook Marketing: An Hour A Day Support Group setup
after the simple two-step process, you’re done establishing your first group.
You may notice that there are no tabs here, nor is there any way to attach applications
to your group. the group experience is largely predetermined by Facebook. You have
fewer opportunities to customize a group than you do a page. but there are similari-
ties—you can invite members; send messages to members; promote your group with
Facebook advertising; announce events; share links, videos, and photos; and establish
a discussion group.