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Month 3: Create De
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6

Month 3: Create

Demand with

Facebook Ads

Facebook advertising is one of the best deals today

in Internet marketing; nowhere else can you tar-

get users as surgically as you can on Facebook.

Better yet, you can do it for a fraction of the cost

of the same targeting on other Internet properties

and offline outlets. Even so, you should paradoxi-

cally temper your expectations. Facebook ads

work differently than banner ads or search engine

click-through ads. Users respond differently to

Facebook ads, and depending on demographics

and social norms, some ads work better than

others. Success with Facebook advertising requires

aggressive monitoring, experimentation, patience,

and creativity.

Chapter Contents

Week 1: Learn the Basics of Facebook Advertising

Week 1: Learn the Basics of Facebook Advertising

Week 2: Build the Dashboard and College Data

and Multivariate testing Week 3: Refine Your Campaign Using A/B

Multivariate Testing

Week 4: Analyze and Adjust the Campaign