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Month 4: Adv
Anced tA
ctics A
nd cAM
pAign i
ntegr
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7

Month 4 : Advanced

Tactics and Campaign

Integration

Armed with a plan, a corporate presence, a con-

tent strategy, and the knowledge you need to run

an effective advertising campaign, you can do

just about anything you need to do on Facebook.

But if you really want to maximize the benefits

of Facebook, you’ll need to integrate your efforts

with other Internet marketing activities as well as

your traditional marketing work. By bridging the

social, online, and offline worlds, you’ll make the

biggest impact by reaching customers where they

are most comfortable interacting with you.

Chapter Contents

Week 1: Understand Essential Advanced Tactics

Week 1: Understand essential Advanced tactics

Week 2: Learn About Facebook Connect,

Widgets, and Fan Boxes

Week 3: Integrate Your Efforts with

Multichannel Marketing

Week 4: Conduct Advanced Analytics