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8
Customized
Experiences via
Facebook Applications
When Facebook opened itself to third-party
developers in May 2007, it ushered forth a new
era in social application development. According
to Facebook representatives, the company attracted
more than 500,000 developers in the first year of
its developer platform. That said, the early gold
rush of Facebook application development has
faded as Facebook has matured. Nonetheless,
there are still opportunities that warrant the devel-
opment of specialized applications with a market-
ing purpose.
Chapter Contents
Facebook Applications: A Brief History
Facebook Applications: A Brief History
Facebook Apps Today: Examples of Popular
Facebook Applications
Optimize Your Fan Page with Apps
What You’ll Need to Build Your Own
Application
Monetize Your App
The Future: Applications on Mobile Devices